Archive for June, 2013



(Russian) Российская социальная реклама об инклюзивном образовании признана одной из лучших в мире

Sunday, June 30th, 2013

Sorry, this entry is only available in Russian.


(Russian) Поверни, где хочешь

Saturday, June 29th, 2013

Sorry, this entry is only available in Russian.


Источник: www.rg.ru

(Russian) Молчать нельзя говорить

Saturday, June 29th, 2013

Sorry, this entry is only available in Russian.


Источник: izvestia.ru

(Russian) Как пермяков призывают бросить пить и курить при помощи социальной рекламы

Friday, June 28th, 2013

Sorry, this entry is only available in Russian.


Источник: prm.ru

(Russian) В Уфе начат прием работ на фестиваль социальной рекламы «Городская среда-2013»

Thursday, June 27th, 2013

Sorry, this entry is only available in Russian.


Источник: www.bashkortostan.ru

Socially Aware Outdoor Advertising

Wednesday, June 26th, 2013

Anar (Aid to Children and Adolescents at Risk), a charity dedicated to helping abused children, implemented an Innovate campaign showing a different message to children and adults thanks to a lenticular technology.

The lenticular print allows different images to be seen depending on the vantage point. If the panel was seen by children less than 1.30 meters tall, then the message, “If somebody hurts you, phone us and we’ll help you” appeared along with a phone number for the ANAR Foundation. There was also a message for adults, a warning saying “Sometimes child abuse is only visible to the child suffering it.” This is an example of a very clever use of a simple technology that fits the client’s objectives.

JCDecaux Australia conducted a campaign for the Australian charity The Smith Family in Sydney.

The Australian Innovate team put together a campaign designed to highlight the challenges facing disadvantaged children across Australia, who are going back to school without the essentials like a proper uniform, shoes or books. This makes them feel isolated and alone, struggling to fit in and keep up with their peers.

The screen showed a group of children playing at school. When you walked up the camera, it sensed your presence and automatically the children ran away from you. The campaign used a camera and a 55” screen. The use of the motion recognition was clever and perfectly adapted to the client communication objectives.

This is not the first time that JCDecaux has been involved in campaigns for social awareness.


Источник: www.jcdecaux-oneworld.com

(Russian) Эксперты представили результаты социальных кампаний в России

Tuesday, June 25th, 2013

Sorry, this entry is only available in Russian.


(Russian) Украинская социальная реклама против насилия получила признание в ООН

Monday, June 24th, 2013

Sorry, this entry is only available in Russian.


Источник: www.unmultimedia.org

(Russian) В борьбе с курением не в полной мере использован инструмент социальный рекламы

Sunday, June 23rd, 2013

Sorry, this entry is only available in Russian.


Источник: primamedia.ru

(Russian) Бразильские власти ошиблись с сообщением в социальной рекламе

Saturday, June 22nd, 2013

Sorry, this entry is only available in Russian.


Источник: lenta.ru