Posts Tagged ‘дети до 16’

(Russian) Запрещенный в Якутии видеоролик победил в конкурсе соцрекламы

Wednesday, November 27th, 2013

Sorry, this entry is only available in Russian.


(Russian) Эксперты: мальчика не воспитать без военных игрушек

Friday, October 4th, 2013

Sorry, this entry is only available in Russian.


(Russian) Воспитать инвестора

Friday, September 6th, 2013

Sorry, this entry is only available in Russian.


(Russian) В Совфеде предлагают информировать родителей о методах защиты детей в интернете

Friday, August 30th, 2013

Sorry, this entry is only available in Russian.


Socially Aware Outdoor Advertising

Wednesday, June 26th, 2013

Anar (Aid to Children and Adolescents at Risk), a charity dedicated to helping abused children, implemented an Innovate campaign showing a different message to children and adults thanks to a lenticular technology.

The lenticular print allows different images to be seen depending on the vantage point. If the panel was seen by children less than 1.30 meters tall, then the message, “If somebody hurts you, phone us and we’ll help you” appeared along with a phone number for the ANAR Foundation. There was also a message for adults, a warning saying “Sometimes child abuse is only visible to the child suffering it.” This is an example of a very clever use of a simple technology that fits the client’s objectives.

JCDecaux Australia conducted a campaign for the Australian charity The Smith Family in Sydney.

The Australian Innovate team put together a campaign designed to highlight the challenges facing disadvantaged children across Australia, who are going back to school without the essentials like a proper uniform, shoes or books. This makes them feel isolated and alone, struggling to fit in and keep up with their peers.

The screen showed a group of children playing at school. When you walked up the camera, it sensed your presence and automatically the children ran away from you. The campaign used a camera and a 55” screen. The use of the motion recognition was clever and perfectly adapted to the client communication objectives.

This is not the first time that JCDecaux has been involved in campaigns for social awareness.


(Russian) Российский видеоролик признан лучшей социальной рекламой Европы

Monday, April 29th, 2013

Sorry, this entry is only available in Russian.


Britain may bring in plain packaging for cigarettes

Tuesday, March 12th, 2013

Ministers could announce plans to introduce plain packets for cigarettes later this year, reports suggest. The legislation will be announced during the Queen’s Speech in May, the Guardian said.

The newspaper said the Government also plans to ban smoking in cars carrying children. However, senior Department of Health officials insisted that Health Secretary Jeremy Hunt is yet to make a decision about the move.

In December, Australia became the first country in the world to put all tobacco products in standardised packs. Cigarettes and other products are all sold in packaging of a standardised colour, with only the brand name and graphic warnings visible.

“We are going to follow what they have done in Australia,” a senior Whitehall source told the Guardian. “The evidence suggests it is going to deter young smokers. There is going to be legislation.”

In April last year, the Government launched a consultation on plans to introduce mandatory standardised packaging for tobacco products.

Health campaigners have welcomed the proposal, saying that brightly coloured packages are one of the last marketing ploys tobacco companies use to lure people to their products, but opponents claim it would lead to increased smuggling and job losses.

Information generated by the consultation, which closed in August, is still being analysed by health officials.

A Department of Health spokeswoman said: “We have received many thousands of responses to the tobacco packaging consultation. We are currently in the process of carefully collating and analysing all the responses received. The Government has an open mind on this issue and any decisions to take further action will be taken only after full consideration of the consultation responses, evidence and other relevant information.”

Dr Harpal Kumar, chief executive of Cancer Research UK, said: “Introducing standardised packaging would be a huge public health achievement for the Government. And despite strong lobbying from the tobacco industry, we know the majority of the public backs plain packs. We urge the Government to move forward with this measure and give it our full backing.”