Posts Tagged ‘Health’

Clear Channel Outdoor Chicago Earns Ad Council’s Silver Bell Award

Tuesday, August 27th, 2013


Clear Channel Outdoor Holdings, Inc. (CCO) today announced that the company’s Chicago office was awarded the Ad Council’s Silver Bell Award. The Silver Bell Award is presented annually to one outdoor company that exemplifies exceptional generosity and leadership in disseminating Ad Council public service messages. The Ad Council is a national non-profit organization and the largest producer of public service advertising in the U.S.

The Silver Bell Award was presented to CCO Chicago for the company’s commitment in providing pro-bono public service advertising for several organizations in 2012, including transit and roadside digital billboards, bulletins, posters and metro platform/concourse dioramas. The campaigns supported include: Autism Awareness; Stroke Awareness; Financial Literacy; Texting and Driving; and Community Engagement.

“The Ad Council takes great pleasure in acknowledging the contributions of individuals and organizations that support our efforts to raise awareness of critical social issues facing our country,” said Karen Volkman, Managing Director, Midwestern region, The Ad Council. “We are proud to recognize Clear Channel Outdoor Chicago as a valuable partner that has donated a wide range of traditional and digital displays for our campaigns, helping us reach people throughout our community.”

“As the world’s leading autism science and advocacy organization, it is incredibly important that we are able to further spread the word about our cause and initiatives so that we can continue to support people with autism and fund critical research,” said Liz Klug, executive director, Chicagoland chapter, Autism Speaks. “Through Clear Channel Outdoor’s help, visits to our Chicago home page increased by 72 percent year over year, and visits to from within Illinois increased by 63 percent during the same time period. The feedback has been tremendous and has significantly helped to raise our visibility in the state.”

“It is our honor to provide use of our advertising platforms to organizations like Autism Speaks and United Way so that they can extend their voices in the community,” said Ed Marcin, vice president, public affairs and special projects, Clear Channel Outdoor Chicago. “We thank the Ad Council for its partnership and recognition in supporting these invaluable organizations.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.


(Russian) Европа против ароматных сигарет

Thursday, July 25th, 2013

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Anti-smoking ads: ‘Only voice my grandson’s heard is this one,’ says woman with no voice box

Sunday, May 19th, 2013

Government health officials launched the second round of a graphic ad campaign that is designed to get smokers off tobacco, saying they believe the last effort convinced tens of thousands to quit.

This image provided by the Centers for Disease Control and Prevention shows a poster from their anti-smoking advertising campaign, launched on Thursday, March 28, 2013. The ad is part of the second round of a graphic ad campaign designed to get smokers off tobacco. The CDC says they believe the last effort convinced tens of thousands to quit. (AP Photo/CDC)

This image provided by the Centers for Disease Control and Prevention shows a poster from their anti-smoking advertising campaign, launched on Thursday, March 28, 2013. The ad is part of the second round of a graphic ad campaign designed to get smokers off tobacco. The CDC says they believe the last effort convinced tens of thousands to quit. (AP Photo/CDC)

The ads feature sad, real-life stories: There is Terrie, a North Carolina woman who lost her voice box. Bill, a diabetic smoker from Michigan who lost his leg. And Aden, a 7-year-old boy from New York, who has asthma attacks from secondhand smoke.

“Most smokers want to quit. These ads encourage them to try,” said Dr. Tom Frieden, director of the Centers for Disease Control and Prevention.

The CDC campaign cost $48 million and includes TV, radio and online spots as well as print ads and billboards.

The spending comes as the agency is facing a tough budget squeeze, but officials say the ads should more than pay for themselves by averting future medical costs to society. Smoking is the leading cause of preventable illness and death in the United States. It’s responsible for the majority of the nation’s lung cancer deaths and is a deadly factor in heart attacks and a variety of other illnesses.

Last year’s similar $54 million campaign was the agency’s first and largest national advertising effort. The government deemed it a success: That campaign triggered an increase of 200,000 calls to quit lines. The CDC believes that likely prompted tens of thousands of smokers to quit based on calculations that a certain percentage of callers do actually stop.

Like last year, the current 16-week campaign spotlights real people who were hurt and disfigured by smoking. Terrie Hall, a 52-year-old throat cancer survivor makes a repeat performance. She had her voice box removed about a dozen years ago.

In last year’s ad there’s a photo of her as a youthful high school cheerleader. Then she is seen more recently putting on a wig, inserting false teeth and covering the hole in her neck with a scarf. It was, by far, the campaign’s most popular spot, as judged by YouTube viewings and Web clicks.

In a new ad, Hall addresses the camera, speaking with the buzzing sound of her electrolarynx. She advises smokers to make a video of themselves now, reading a children’s book or singing a lullaby. “I wish I had. The only voice my grandson’s ever heard is this one,” her electric voice growls.

One difference from last year: The new campaign tilts more toward the impact smokers have on others. One ad features a Kentucky high school student who suffers asthma attacks from being around cigarette smoke. Another has a Louisiana woman who was 16 when her mother died from smoking-related causes.

The return of the campaign is already being applauded by some anti-smoking advocates, who say tobacco companies spend more on tobacco product promotion in a week than the CDC spends in a year.

After decades of decline, the adult smoking rate has stalled at roughly 20 per cent in recent years. Advocates say the campaign provides a necessary jolt to a weary public that has been listening to government warnings about the dangers of smoking for nearly 50 years.

“There is an urgent need to continue this campaign,” said Matthew Myers, president of the Campaign for Tobacco-Free Kids, in a statement.

It would seem like a bad time for the CDC to be buying air time — the agency is facing roughly $300 million in budget cuts as part of the government’s sequestration cuts in federal spending. However, the ad money comes not from the CDC’s regular budget but from a special $1 billion public health fund set up years ago through the Affordable Care Act. The fund has set aside more than $80 million for CDC smoking prevention work.

Frieden argues that the ads are extremely cost-effective — spending about $50 million a year to save potentially tens of thousands of lives.

“We’re trying to figure out how to have more impact with less resources,” he said.

The ads direct people to call 1-800-QUIT-NOW. PlowShare Group, of Stamford, Conn., is again the advertising company that put the ads together.


The Worst Time of Day to Smoke

Monday, April 15th, 2013

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(Russian) Штраф за курение в общественных местах в России может составить 3 тысячи рублей

Thursday, January 17th, 2013

Sorry, this entry is only available in Russian.

The Global Adult Tobacco Survey

Wednesday, September 26th, 2012

In countries like the United Kingdom and the United States, smoking is now accepted as a definite health hazard. Research has indicated clear links between smoking and a wide range of potentially lethal illnesses. Whereas at one time almost everyone smoked, this is no longer the case and in many people’s eyes smoking is now regarded as an anti-social activity.

This is not the case in the developing world. The largest survey to date on international tobacco use has revealed that in many developing countries nearly half of all men and one in ten of all women are regular users of tobacco.

The Global Adult Tobacco Survey looked at smoking trends among people aged from 15 years and above in 16 sample countries. 14 of these were low or middle-income countries: Bangladesh, Brazil, China, Egypt, India, Mexico, the Philippines, Poland, Russia, Thailand, Turkey, Ukraine, Uruguay and Vietnam, while the United States and the United Kingdom were included as comparisons.

By the use of extensive sampling it was possible to estimate the smoking habits of 3 billion people and this indicated that there are 852 million tobacco users in these countries.

49% of men and 11% of women used tobacco, with cigarette smoking being the most popular; 41% of men and 5% of women. According to the World Health Organisation (WHO), 6 million people die from tobacco-related causes each year, which is surely a good enough reason to quit.

Countries with the highest numbers of quitters, not surprisingly include the UK and the US, but also Brazil and Uruguay. It is significant that tobacco controls are the strongest in these four countries.

Other countries such as China, India, Russia and Egypt have little or no control and in these countries quit rates are the lowest. So-called smokeless tobacco is very popular in some countries. This is generally chewed or taken as snuff. In India and Bangladesh, where smokeless tobacco use is very high, oral cancer rates are among the highest in the world.

Given that China has the world’s highest population, it is not surprising that it has the highest number of tobacco users. 53% of men and 2% of women use tobacco, totalling 301 million people. One of the problems in China is the complete lack of regulation. It seems that China National Tobacco, a government-owned company, is the sponsor of dozens of elementary schools, where students are subjected to pro-tobacco propaganda, suggesting in some cases that there is a link between smoking and academic success.

Russian smoking rates are even higher than those in China. 60% of Russian men and 22% of Russian women use tobacco, but it is Indonesia that tops the world where nearly 70% of men over the age of 15 are cigarette smokers.

Indonesia is the world’s fifth-largest producer of cigarettes and there is an enormous pro-tobacco lobby. Indonesia is among a small handful of countries that have not signed up to the WHO 2005 tobacco treaty. Cigarettes are very cheap and large hoardings advertising cigarettes and tobacco products are everywhere to be seen. In addition, tobacco companies routinely sponsor sporting events and concerts, a practice that has been banned in most other countries.

With its population of 240 million, 200,000 Indonesians are estimated to die each year from smoking related illnesses. Although laws were passed in 2009 calling for tighter controls, the country’s powerful tobacco lobby has effectively blocked all regulation attempts.

The influence of these pro-tobacco forces should not be under-estimated. As tobacco use in the industrial world continues to decline, the tobacco industry is continually seeking new markets. New factories have opened in the developing world and in countries like Indonesia the tobacco industry is a major employer.

Any restriction in smoking and the consequent cut in the number of cigarettes being purchased would cause a shrinking of the market, leading to a reduction in output that could have an extremely damaging effect on the country’s economy.

Countries in the developing world are also subjected to fierce marketing strategies and mass media advertising campaigns. Since men have always smoked more than women, women are particularly targeted. The campaigns take pains to make smoking seem glamorous and equate tobacco use with Western themes, such as freedom and gender equality.

What the campaigns obviously fail to point out is that smoking kills up to half of its users. As mentioned above, nearly six million people die each year from the results of smoking and 600,000 of these are non-smokers who have been exposed to second-hand smoke. Tobacco use accounts for one in ten of all deaths with approximately one person dying every six seconds.

If current trends continue, according to WHO, by 2030 the annual death toll will have reached eight million and by the end of the present century smoking will have killed a billion people.

Public Hearings Will Start in Russia on Anti-Tobacco Law

Monday, September 24th, 2012

The Ministry of health of the Russian Federation introduced for public hearings a draft law on the protection of the health of the population from the tobacco smoke and the consequences of tobacco consumption.

Japan fights tobacco

Tuesday, October 25th, 2011

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American pediatricians against TV

Wednesday, October 19th, 2011

Sorry, this entry is only available in Russian.

Film censors under fire for failure to stub out smoking on screen

Monday, September 26th, 2011

Tobacco researchers have attacked “incompetent” film regulators and “insouciant” politicians for failing to act upon evidence suggesting that teenagers are being lured into smoking by seeing it in movies.

The call by the UK Centre for Tobacco Control Studies for a “complete overhaul” of film regulation to protect young people “from pervasive and highly damaging imagery” has been rejected despite compelling evidence.

“Smoking in films remains a major and persistent driver of smoking uptake among children and young people, which the actions of irresponsible film makers, incompetent regulators and insouciant politicians are abjectly failing to control,” wrote Alison Lyons and John Britton from the centre.

Uma Thurman Mia Wallace

Researchers at the University of Bristol found that 15-year-olds most exposed to films in which characters smoked were 73 per cent more likely to have tried a cigarette, and nearly 50 per cent more likely to be a current smoker, than those who watched the fewest films featuring smoking.

The links are even starker when analysed alongside comparable international studies: viewing smoked-filled films more than doubles the risk of a teenager experimenting with cigarettes and increases the risk of current smoking by two-thirds.

This latest research, published in Thorax, has triggered calls for films that feature smoking to be automatically classified as 18 and to be regarded as dangerous as illicit drugs and violence. Stricter regulations over the past decade have limited tobacco advertising on TV, in shops and magazines but this does not extend to smoking imagery in films.

Smoking has played a symbolic role in films: think James Dean in Easy Rider and John Travolta and his T-Birds in Grease. But health experts say most smoking is unnecessary to the plot and characters, yet glamorises a health hazard to impressionable youngsters.

A Department of Culture, Sports and Media spokesman said: “The Government believes the current arrangements provide sufficient control on the depiction of smoking in films and a total ban would be a disproportionate interference. This action would undermine the credibility, and therefore the quality, of domestically produced films.”

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