Posts Tagged ‘PSA’

(Russian) Пробежаться с писателями

Monday, June 4th, 2012

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(Russian) Классика социальной рекламы

Monday, May 28th, 2012

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(Russian) Кампания «У мусора есть дом» удостоилась новых наград

Tuesday, December 27th, 2011

Sorry, this entry is only available in Russian.

The Missing Children Initiative

Tuesday, October 4th, 2011

Every year in Germany more than 100,000 children and young people are reported missing. So, on behalf of “Initiative Vermisste Kinder” (Missing Children’s Initiative), Kempertrautmann advertising agency launched a unique campaign designed to track them down: Deutschland findet euch (Germany will find you). The brief was to quickly establish the Facebook page as a high-profile cause. For this, Kempertrautmann started a promotion with focus on people living in the Germany/Austria/Switzerland region.

At the football match FC Bayern Munich versus Real Madrid, Bayern captain Mark van Bommel entered the playing field without a child mascot holding his hand to accompany him. Instead, the Munich player was carrying a poster with a photo of the missing girl Debbie and a reference to the website

Broadcasted live in over 40 countries, the kick-off put the fate of missing children at the forefront of public attention nationwide for the very first time. The game was watched by 15 million TV viewers, followed by more than 40,000 new Facebook fans recruited. There were uncountable reports in numerous print and online media, including all main TV channels. Today, over 100,000 Facebook fans are currently participating via “Deutschland findet Euch”.

Love story in milk

Wednesday, September 14th, 2011

How much water you give your loan

Tuesday, July 19th, 2011

How much water

Lose your licence and you’re screwed

Tuesday, July 12th, 2011

Young drivers are being warned about the consequences of unsafe driving behaviour in a new Motor Accident Commission (MAC) campaign launched today by Road Safety Minister, Tom Kenyon.

“The campaign -- a first for MAC -- is using the term ‘Screwed’ to sum up the impact on young drivers if they lose their licence,” Mr Kenyon said.

“The statistics tell us that 16-24 year olds are almost twice as likely to be detected for drink driving and seatbelt offences compared to older drivers,” Mr Kenyon said.

“We want young people to enjoy the freedom and the mobility that comes with holding a licence, but this will be taken from them should they not respect their licence privileges.

“Losing their licence will affect their social life and may lead to a loss of employment or even access to studies.

“We’re committed to preventing injury and saving lives, so young people have the ability to fulfil their potential,” Mr Kenyon said.

MAC General Manager Corporate Affairs, Ben Tuffnell:
“Young drivers and motorcycle riders are over represented in road crashes.

“Drivers aged 16 – 24 years have a crash rate double that of an average driver. They represent 14% of all licenced drivers, but generate over 30% of costs to the Compulsory Third Party (CTP) fund. This cost is over 100 million dollars.

“Inexperience, underdeveloped decision-making skills and a greater propensity to take risks, especially among young males, are reasons why young drivers are over represented in causality crashes each year,” Mr Tuffnell said.

Mr Tuffnell also said that the campaign has been well researched amongst the target audience and the term, ‘Screwed’, came from young people.

“Young people believed the term, ‘Screwed’, succinctly summed up the impact of losing their licence. Our research showed they considered the campaign has impact and was memorable,” Mr Tuffnell said.

“Focus groups demonstrated the campaign was successful in making young people think about the possible consequences of losing their licence and highlighting its value.

“The focus groups also considered the campaign to be successful in encouraging friends to have a positive influence on each other.

“Using mass media to communicate with young people is an important component in raising awareness and changing attitudes,” Mr Tuffnell said.

“However, other factors come into play to influence road safety outcomes including policies, education, enforcement, vehicle technology and road infrastructure.

Read the full story here

Not Ever – campaign on women-blaming attitudes towards rape

Friday, July 8th, 2011

With “Not Ever, Rape Crisis Scotland has launched Scotlands first ever TV campaign aimed at tackling women-blaming attitudes to rape. The advert was launched on Monday 28 June, and was broadcast for the first time that night during coverage of Brazil’s World Cup match. It will continue to be shown over the next 9 weeks on STV, Channel 4 and Channel 5.

“Not Ever” addresses women-blaming attitudes towards rape such as claims that dressing provocatively, being drunk or flirting with men are contributory factors. Its hard-hitting approach is intended to make people stop in their tracks, and to shake out and challenge ingrained prejudices many people have towards women who have been raped.

Recent research reveals that almost one in five Scots believe a woman is partially to blame for being raped if she is wearing revealing clothing -- a survey of 1,040 Scots carried out by Cello MRUK in February 2010 for the Scottish Government found that:
• 23 per cent think a woman can be at least partly responsible if she is drunk at the time of the attack
• 17 per cent thought that a woman bore some responsibility if she wore revealing clothing
• 15 per cent say there should be some burden of responsibility for rape if the women is flirting
• 8 per cent think rape can be the woman’s fault if she is known to have had many sexual partners

These attitudes can make it difficult for women to speak out about being raped, because of fear of being blamed for what has happened. There are also significant concerns about the impact these attitudes might have on rape survivors’ ability to access justice, in terms of attitudes which jury members might hold.

Although many people genuinely believe they wouldn’t judge a rape victim by what they wear, how drunk they were, or if they had been flirting all night, they often actually do; particularly when sitting as a juror in court. Not Ever wants to prompt people to keep their judgments in check and to remember that there’s only one person who is responsible for rape and it’s not the victim. It doesn’t matter what you wear, how many sexual partners you’ve had, or if you’re out getting drunk with friends -- no one deserves to be raped -- ever.

A new campaign website has been set up to allow people to share their thoughts and seek support at , and people can also show support for Not Ever on the campaign’s Facebook page at .
There is also a Not Ever Twitter stream: @Not_Ever to keep people updated with the progress of the campaign.

(Russian) Дорасти до благотворительности – мнения экспертов

Friday, July 1st, 2011

(Russian) Интернет-пользователи оценили социальную рекламу

Monday, June 27th, 2011