Posts Tagged ‘Smoking’



(Russian) Картина против курения от агентства TBWA

Sunday, July 28th, 2013

Sorry, this entry is only available in Russian.


(Russian) Европа против ароматных сигарет

Thursday, July 25th, 2013

Sorry, this entry is only available in Russian.


Anti-smoking ads: ‘Only voice my grandson’s heard is this one,’ says woman with no voice box

Sunday, May 19th, 2013

Government health officials launched the second round of a graphic ad campaign that is designed to get smokers off tobacco, saying they believe the last effort convinced tens of thousands to quit.

This image provided by the Centers for Disease Control and Prevention shows a poster from their anti-smoking advertising campaign, launched on Thursday, March 28, 2013. The ad is part of the second round of a graphic ad campaign designed to get smokers off tobacco. The CDC says they believe the last effort convinced tens of thousands to quit. (AP Photo/CDC)

This image provided by the Centers for Disease Control and Prevention shows a poster from their anti-smoking advertising campaign, launched on Thursday, March 28, 2013. The ad is part of the second round of a graphic ad campaign designed to get smokers off tobacco. The CDC says they believe the last effort convinced tens of thousands to quit. (AP Photo/CDC)

The ads feature sad, real-life stories: There is Terrie, a North Carolina woman who lost her voice box. Bill, a diabetic smoker from Michigan who lost his leg. And Aden, a 7-year-old boy from New York, who has asthma attacks from secondhand smoke.

“Most smokers want to quit. These ads encourage them to try,” said Dr. Tom Frieden, director of the Centers for Disease Control and Prevention.

The CDC campaign cost $48 million and includes TV, radio and online spots as well as print ads and billboards.

The spending comes as the agency is facing a tough budget squeeze, but officials say the ads should more than pay for themselves by averting future medical costs to society. Smoking is the leading cause of preventable illness and death in the United States. It’s responsible for the majority of the nation’s lung cancer deaths and is a deadly factor in heart attacks and a variety of other illnesses.

Last year’s similar $54 million campaign was the agency’s first and largest national advertising effort. The government deemed it a success: That campaign triggered an increase of 200,000 calls to quit lines. The CDC believes that likely prompted tens of thousands of smokers to quit based on calculations that a certain percentage of callers do actually stop.

Like last year, the current 16-week campaign spotlights real people who were hurt and disfigured by smoking. Terrie Hall, a 52-year-old throat cancer survivor makes a repeat performance. She had her voice box removed about a dozen years ago.

In last year’s ad there’s a photo of her as a youthful high school cheerleader. Then she is seen more recently putting on a wig, inserting false teeth and covering the hole in her neck with a scarf. It was, by far, the campaign’s most popular spot, as judged by YouTube viewings and Web clicks.

In a new ad, Hall addresses the camera, speaking with the buzzing sound of her electrolarynx. She advises smokers to make a video of themselves now, reading a children’s book or singing a lullaby. “I wish I had. The only voice my grandson’s ever heard is this one,” her electric voice growls.

One difference from last year: The new campaign tilts more toward the impact smokers have on others. One ad features a Kentucky high school student who suffers asthma attacks from being around cigarette smoke. Another has a Louisiana woman who was 16 when her mother died from smoking-related causes.

The return of the campaign is already being applauded by some anti-smoking advocates, who say tobacco companies spend more on tobacco product promotion in a week than the CDC spends in a year.

After decades of decline, the adult smoking rate has stalled at roughly 20 per cent in recent years. Advocates say the campaign provides a necessary jolt to a weary public that has been listening to government warnings about the dangers of smoking for nearly 50 years.

“There is an urgent need to continue this campaign,” said Matthew Myers, president of the Campaign for Tobacco-Free Kids, in a statement.

It would seem like a bad time for the CDC to be buying air time — the agency is facing roughly $300 million in budget cuts as part of the government’s sequestration cuts in federal spending. However, the ad money comes not from the CDC’s regular budget but from a special $1 billion public health fund set up years ago through the Affordable Care Act. The fund has set aside more than $80 million for CDC smoking prevention work.

Frieden argues that the ads are extremely cost-effective — spending about $50 million a year to save potentially tens of thousands of lives.

“We’re trying to figure out how to have more impact with less resources,” he said.

The ads direct people to call 1-800-QUIT-NOW. PlowShare Group, of Stamford, Conn., is again the advertising company that put the ads together.


Источник: www.winnipegfreepress.com

The Worst Time of Day to Smoke

Monday, April 15th, 2013

Sorry, this entry is only available in Russian.


Источник: news.menshealth.com

Britain may bring in plain packaging for cigarettes

Tuesday, March 12th, 2013

Ministers could announce plans to introduce plain packets for cigarettes later this year, reports suggest. The legislation will be announced during the Queen’s Speech in May, the Guardian said.

The newspaper said the Government also plans to ban smoking in cars carrying children. However, senior Department of Health officials insisted that Health Secretary Jeremy Hunt is yet to make a decision about the move.

In December, Australia became the first country in the world to put all tobacco products in standardised packs. Cigarettes and other products are all sold in packaging of a standardised colour, with only the brand name and graphic warnings visible.

“We are going to follow what they have done in Australia,” a senior Whitehall source told the Guardian. “The evidence suggests it is going to deter young smokers. There is going to be legislation.”

In April last year, the Government launched a consultation on plans to introduce mandatory standardised packaging for tobacco products.

Health campaigners have welcomed the proposal, saying that brightly coloured packages are one of the last marketing ploys tobacco companies use to lure people to their products, but opponents claim it would lead to increased smuggling and job losses.

Information generated by the consultation, which closed in August, is still being analysed by health officials.

A Department of Health spokeswoman said: “We have received many thousands of responses to the tobacco packaging consultation. We are currently in the process of carefully collating and analysing all the responses received. The Government has an open mind on this issue and any decisions to take further action will be taken only after full consideration of the consultation responses, evidence and other relevant information.”

Dr Harpal Kumar, chief executive of Cancer Research UK, said: “Introducing standardised packaging would be a huge public health achievement for the Government. And despite strong lobbying from the tobacco industry, we know the majority of the public backs plain packs. We urge the Government to move forward with this measure and give it our full backing.”

From uk.news.yahoo.com


(Russian) Штраф за курение в общественных местах в России может составить 3 тысячи рублей

Thursday, January 17th, 2013

Sorry, this entry is only available in Russian.


(Russian) Сегодня – международный день отказа от курения

Thursday, November 15th, 2012

Sorry, this entry is only available in Russian.


(Russian) Правительство одобрило антитабачный законопроект

Thursday, October 18th, 2012

Sorry, this entry is only available in Russian.


The Global Adult Tobacco Survey

Wednesday, September 26th, 2012

In countries like the United Kingdom and the United States, smoking is now accepted as a definite health hazard. Research has indicated clear links between smoking and a wide range of potentially lethal illnesses. Whereas at one time almost everyone smoked, this is no longer the case and in many people’s eyes smoking is now regarded as an anti-social activity.

This is not the case in the developing world. The largest survey to date on international tobacco use has revealed that in many developing countries nearly half of all men and one in ten of all women are regular users of tobacco.

The Global Adult Tobacco Survey looked at smoking trends among people aged from 15 years and above in 16 sample countries. 14 of these were low or middle-income countries: Bangladesh, Brazil, China, Egypt, India, Mexico, the Philippines, Poland, Russia, Thailand, Turkey, Ukraine, Uruguay and Vietnam, while the United States and the United Kingdom were included as comparisons.

By the use of extensive sampling it was possible to estimate the smoking habits of 3 billion people and this indicated that there are 852 million tobacco users in these countries.

49% of men and 11% of women used tobacco, with cigarette smoking being the most popular; 41% of men and 5% of women. According to the World Health Organisation (WHO), 6 million people die from tobacco-related causes each year, which is surely a good enough reason to quit.

Countries with the highest numbers of quitters, not surprisingly include the UK and the US, but also Brazil and Uruguay. It is significant that tobacco controls are the strongest in these four countries.

Other countries such as China, India, Russia and Egypt have little or no control and in these countries quit rates are the lowest. So-called smokeless tobacco is very popular in some countries. This is generally chewed or taken as snuff. In India and Bangladesh, where smokeless tobacco use is very high, oral cancer rates are among the highest in the world.

Given that China has the world’s highest population, it is not surprising that it has the highest number of tobacco users. 53% of men and 2% of women use tobacco, totalling 301 million people. One of the problems in China is the complete lack of regulation. It seems that China National Tobacco, a government-owned company, is the sponsor of dozens of elementary schools, where students are subjected to pro-tobacco propaganda, suggesting in some cases that there is a link between smoking and academic success.

Russian smoking rates are even higher than those in China. 60% of Russian men and 22% of Russian women use tobacco, but it is Indonesia that tops the world where nearly 70% of men over the age of 15 are cigarette smokers.

Indonesia is the world’s fifth-largest producer of cigarettes and there is an enormous pro-tobacco lobby. Indonesia is among a small handful of countries that have not signed up to the WHO 2005 tobacco treaty. Cigarettes are very cheap and large hoardings advertising cigarettes and tobacco products are everywhere to be seen. In addition, tobacco companies routinely sponsor sporting events and concerts, a practice that has been banned in most other countries.

With its population of 240 million, 200,000 Indonesians are estimated to die each year from smoking related illnesses. Although laws were passed in 2009 calling for tighter controls, the country’s powerful tobacco lobby has effectively blocked all regulation attempts.

The influence of these pro-tobacco forces should not be under-estimated. As tobacco use in the industrial world continues to decline, the tobacco industry is continually seeking new markets. New factories have opened in the developing world and in countries like Indonesia the tobacco industry is a major employer.

Any restriction in smoking and the consequent cut in the number of cigarettes being purchased would cause a shrinking of the market, leading to a reduction in output that could have an extremely damaging effect on the country’s economy.

Countries in the developing world are also subjected to fierce marketing strategies and mass media advertising campaigns. Since men have always smoked more than women, women are particularly targeted. The campaigns take pains to make smoking seem glamorous and equate tobacco use with Western themes, such as freedom and gender equality.

What the campaigns obviously fail to point out is that smoking kills up to half of its users. As mentioned above, nearly six million people die each year from the results of smoking and 600,000 of these are non-smokers who have been exposed to second-hand smoke. Tobacco use accounts for one in ten of all deaths with approximately one person dying every six seconds.

If current trends continue, according to WHO, by 2030 the annual death toll will have reached eight million and by the end of the present century smoking will have killed a billion people.


Public Hearings Will Start in Russia on Anti-Tobacco Law

Monday, September 24th, 2012

The Ministry of health of the Russian Federation introduced for public hearings a draft law on the protection of the health of the population from the tobacco smoke and the consequences of tobacco consumption.