Posts Tagged ‘social responsibility’

Clear Channel Outdoor Chicago Earns Ad Council’s Silver Bell Award

Tuesday, August 27th, 2013


Clear Channel Outdoor Holdings, Inc. (CCO) today announced that the company’s Chicago office was awarded the Ad Council’s Silver Bell Award. The Silver Bell Award is presented annually to one outdoor company that exemplifies exceptional generosity and leadership in disseminating Ad Council public service messages. The Ad Council is a national non-profit organization and the largest producer of public service advertising in the U.S.

The Silver Bell Award was presented to CCO Chicago for the company’s commitment in providing pro-bono public service advertising for several organizations in 2012, including transit and roadside digital billboards, bulletins, posters and metro platform/concourse dioramas. The campaigns supported include: Autism Awareness; Stroke Awareness; Financial Literacy; Texting and Driving; and Community Engagement.

“The Ad Council takes great pleasure in acknowledging the contributions of individuals and organizations that support our efforts to raise awareness of critical social issues facing our country,” said Karen Volkman, Managing Director, Midwestern region, The Ad Council. “We are proud to recognize Clear Channel Outdoor Chicago as a valuable partner that has donated a wide range of traditional and digital displays for our campaigns, helping us reach people throughout our community.”

“As the world’s leading autism science and advocacy organization, it is incredibly important that we are able to further spread the word about our cause and initiatives so that we can continue to support people with autism and fund critical research,” said Liz Klug, executive director, Chicagoland chapter, Autism Speaks. “Through Clear Channel Outdoor’s help, visits to our Chicago home page increased by 72 percent year over year, and visits to from within Illinois increased by 63 percent during the same time period. The feedback has been tremendous and has significantly helped to raise our visibility in the state.”

“It is our honor to provide use of our advertising platforms to organizations like Autism Speaks and United Way so that they can extend their voices in the community,” said Ed Marcin, vice president, public affairs and special projects, Clear Channel Outdoor Chicago. “We thank the Ad Council for its partnership and recognition in supporting these invaluable organizations.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.


Socially Aware Outdoor Advertising

Wednesday, June 26th, 2013

Anar (Aid to Children and Adolescents at Risk), a charity dedicated to helping abused children, implemented an Innovate campaign showing a different message to children and adults thanks to a lenticular technology.

The lenticular print allows different images to be seen depending on the vantage point. If the panel was seen by children less than 1.30 meters tall, then the message, “If somebody hurts you, phone us and we’ll help you” appeared along with a phone number for the ANAR Foundation. There was also a message for adults, a warning saying “Sometimes child abuse is only visible to the child suffering it.” This is an example of a very clever use of a simple technology that fits the client’s objectives.

JCDecaux Australia conducted a campaign for the Australian charity The Smith Family in Sydney.

The Australian Innovate team put together a campaign designed to highlight the challenges facing disadvantaged children across Australia, who are going back to school without the essentials like a proper uniform, shoes or books. This makes them feel isolated and alone, struggling to fit in and keep up with their peers.

The screen showed a group of children playing at school. When you walked up the camera, it sensed your presence and automatically the children ran away from you. The campaign used a camera and a 55” screen. The use of the motion recognition was clever and perfectly adapted to the client communication objectives.

This is not the first time that JCDecaux has been involved in campaigns for social awareness.


Anti-smoking ads: ‘Only voice my grandson’s heard is this one,’ says woman with no voice box

Sunday, May 19th, 2013

Government health officials launched the second round of a graphic ad campaign that is designed to get smokers off tobacco, saying they believe the last effort convinced tens of thousands to quit.

This image provided by the Centers for Disease Control and Prevention shows a poster from their anti-smoking advertising campaign, launched on Thursday, March 28, 2013. The ad is part of the second round of a graphic ad campaign designed to get smokers off tobacco. The CDC says they believe the last effort convinced tens of thousands to quit. (AP Photo/CDC)

This image provided by the Centers for Disease Control and Prevention shows a poster from their anti-smoking advertising campaign, launched on Thursday, March 28, 2013. The ad is part of the second round of a graphic ad campaign designed to get smokers off tobacco. The CDC says they believe the last effort convinced tens of thousands to quit. (AP Photo/CDC)

The ads feature sad, real-life stories: There is Terrie, a North Carolina woman who lost her voice box. Bill, a diabetic smoker from Michigan who lost his leg. And Aden, a 7-year-old boy from New York, who has asthma attacks from secondhand smoke.

“Most smokers want to quit. These ads encourage them to try,” said Dr. Tom Frieden, director of the Centers for Disease Control and Prevention.

The CDC campaign cost $48 million and includes TV, radio and online spots as well as print ads and billboards.

The spending comes as the agency is facing a tough budget squeeze, but officials say the ads should more than pay for themselves by averting future medical costs to society. Smoking is the leading cause of preventable illness and death in the United States. It’s responsible for the majority of the nation’s lung cancer deaths and is a deadly factor in heart attacks and a variety of other illnesses.

Last year’s similar $54 million campaign was the agency’s first and largest national advertising effort. The government deemed it a success: That campaign triggered an increase of 200,000 calls to quit lines. The CDC believes that likely prompted tens of thousands of smokers to quit based on calculations that a certain percentage of callers do actually stop.

Like last year, the current 16-week campaign spotlights real people who were hurt and disfigured by smoking. Terrie Hall, a 52-year-old throat cancer survivor makes a repeat performance. She had her voice box removed about a dozen years ago.

In last year’s ad there’s a photo of her as a youthful high school cheerleader. Then she is seen more recently putting on a wig, inserting false teeth and covering the hole in her neck with a scarf. It was, by far, the campaign’s most popular spot, as judged by YouTube viewings and Web clicks.

In a new ad, Hall addresses the camera, speaking with the buzzing sound of her electrolarynx. She advises smokers to make a video of themselves now, reading a children’s book or singing a lullaby. “I wish I had. The only voice my grandson’s ever heard is this one,” her electric voice growls.

One difference from last year: The new campaign tilts more toward the impact smokers have on others. One ad features a Kentucky high school student who suffers asthma attacks from being around cigarette smoke. Another has a Louisiana woman who was 16 when her mother died from smoking-related causes.

The return of the campaign is already being applauded by some anti-smoking advocates, who say tobacco companies spend more on tobacco product promotion in a week than the CDC spends in a year.

After decades of decline, the adult smoking rate has stalled at roughly 20 per cent in recent years. Advocates say the campaign provides a necessary jolt to a weary public that has been listening to government warnings about the dangers of smoking for nearly 50 years.

“There is an urgent need to continue this campaign,” said Matthew Myers, president of the Campaign for Tobacco-Free Kids, in a statement.

It would seem like a bad time for the CDC to be buying air time — the agency is facing roughly $300 million in budget cuts as part of the government’s sequestration cuts in federal spending. However, the ad money comes not from the CDC’s regular budget but from a special $1 billion public health fund set up years ago through the Affordable Care Act. The fund has set aside more than $80 million for CDC smoking prevention work.

Frieden argues that the ads are extremely cost-effective — spending about $50 million a year to save potentially tens of thousands of lives.

“We’re trying to figure out how to have more impact with less resources,” he said.

The ads direct people to call 1-800-QUIT-NOW. PlowShare Group, of Stamford, Conn., is again the advertising company that put the ads together.


Charity utilises OOH’s strengths as a call-to-action medium

Tuesday, April 16th, 2013

Among the many ground-breaking campaigns that have pushed the concept of Outdoor communication “out-of-the-box”, the digital campaign launched by the Missing People Charity in collaboration with the Outdoor Media Centre proved to be a great success.

The campaign which was the biggest digital billboard campaign in British history, started in July 2012. It was supported by the OMC who’s many members, including JCDecaux, donated altogether over £1 million worth of OOH digital space around London, Birmingham, Manchester and Glasgow. The aim was to call out to people all around the UK, to inform them of recent or on-going disappearances and harness their help to join the search.

The digital screens enabled to display the missing people’s pictures, as well as information on the date and the area where they went missing. A phone number was also provided, enabling people with potential information to call.

Since its launch, the campaign has helped to find 59 people and the charity claims that the number of calls per month has more than doubled. The number of people contacting through text and email has also greatly increased, up by 91%. The weekly digital billboard appeals have also driven online conversations with more than 1,000 photos of the billboards, taken by the public, being shared on social media sites.

To make the search even more efficient, each display has been upgraded with the new “OpenLoop” serving system developed by Grand Visual, which will enable to target the ads directly to the missing people’s hometowns or areas where they were last seen.

Ross Miller, director of supporter and communications at Missing People, said: “The public response to the campaign so far and the results this has delivered have gone beyond all our expectations”.

These promising results have prompted the OMC to extend the campaign until June 2013, bringing the anticipated total value of the media space donated to £2.88 million.