Posts Tagged ‘USA’



Clear Channel Outdoor Chicago Earns Ad Council’s Silver Bell Award

Tuesday, August 27th, 2013

CHICAGO--(BUSINESS WIRE)--

Clear Channel Outdoor Holdings, Inc. (CCO) today announced that the company’s Chicago office was awarded the Ad Council’s Silver Bell Award. The Silver Bell Award is presented annually to one outdoor company that exemplifies exceptional generosity and leadership in disseminating Ad Council public service messages. The Ad Council is a national non-profit organization and the largest producer of public service advertising in the U.S.

The Silver Bell Award was presented to CCO Chicago for the company’s commitment in providing pro-bono public service advertising for several organizations in 2012, including transit and roadside digital billboards, bulletins, posters and metro platform/concourse dioramas. The campaigns supported include: Autism Awareness; Stroke Awareness; Financial Literacy; Texting and Driving; and Community Engagement.

“The Ad Council takes great pleasure in acknowledging the contributions of individuals and organizations that support our efforts to raise awareness of critical social issues facing our country,” said Karen Volkman, Managing Director, Midwestern region, The Ad Council. “We are proud to recognize Clear Channel Outdoor Chicago as a valuable partner that has donated a wide range of traditional and digital displays for our campaigns, helping us reach people throughout our community.”

“As the world’s leading autism science and advocacy organization, it is incredibly important that we are able to further spread the word about our cause and initiatives so that we can continue to support people with autism and fund critical research,” said Liz Klug, executive director, Chicagoland chapter, Autism Speaks. “Through Clear Channel Outdoor’s help, visits to our Chicago home page increased by 72 percent year over year, and visits to autismspeaks.org from within Illinois increased by 63 percent during the same time period. The feedback has been tremendous and has significantly helped to raise our visibility in the state.”

“It is our honor to provide use of our advertising platforms to organizations like Autism Speaks and United Way so that they can extend their voices in the community,” said Ed Marcin, vice president, public affairs and special projects, Clear Channel Outdoor Chicago. “We thank the Ad Council for its partnership and recognition in supporting these invaluable organizations.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.


Источник: uk.finance.yahoo.com

Friday Funny: The Solution for Distracted Walking

Tuesday, May 28th, 2013

Seeing eye people

New York City’s DOT recently launched a pilot program to make city streets safer for those texting while walking. Well not really. But for some trusting New Yorkers, “Seeing Eye People” is a service worth utilizing.

“New York City-based prank collective Improv Everywhere recently pulled off a stunt where they posed as city workers providing a solution to the texting and walking epidemic in the city,” writes Emma Hutchings. “Half of their team of sixty put on orange vests and became ‘Seeing Eye People’ who claimed to be part of a Department of Transportation pilot program.”

“The other half walked along texting while attached to the Seeing Eye People by leashes. They were helped across the street without needing to take their eyes off their phones.”

Check out the videos below to see the results, and make sure to watch the second to see which New Yorkers embraced the service.


Источник: www.planetizen.com

Anti-smoking ads: ‘Only voice my grandson’s heard is this one,’ says woman with no voice box

Sunday, May 19th, 2013

Government health officials launched the second round of a graphic ad campaign that is designed to get smokers off tobacco, saying they believe the last effort convinced tens of thousands to quit.

This image provided by the Centers for Disease Control and Prevention shows a poster from their anti-smoking advertising campaign, launched on Thursday, March 28, 2013. The ad is part of the second round of a graphic ad campaign designed to get smokers off tobacco. The CDC says they believe the last effort convinced tens of thousands to quit. (AP Photo/CDC)

This image provided by the Centers for Disease Control and Prevention shows a poster from their anti-smoking advertising campaign, launched on Thursday, March 28, 2013. The ad is part of the second round of a graphic ad campaign designed to get smokers off tobacco. The CDC says they believe the last effort convinced tens of thousands to quit. (AP Photo/CDC)

The ads feature sad, real-life stories: There is Terrie, a North Carolina woman who lost her voice box. Bill, a diabetic smoker from Michigan who lost his leg. And Aden, a 7-year-old boy from New York, who has asthma attacks from secondhand smoke.

“Most smokers want to quit. These ads encourage them to try,” said Dr. Tom Frieden, director of the Centers for Disease Control and Prevention.

The CDC campaign cost $48 million and includes TV, radio and online spots as well as print ads and billboards.

The spending comes as the agency is facing a tough budget squeeze, but officials say the ads should more than pay for themselves by averting future medical costs to society. Smoking is the leading cause of preventable illness and death in the United States. It’s responsible for the majority of the nation’s lung cancer deaths and is a deadly factor in heart attacks and a variety of other illnesses.

Last year’s similar $54 million campaign was the agency’s first and largest national advertising effort. The government deemed it a success: That campaign triggered an increase of 200,000 calls to quit lines. The CDC believes that likely prompted tens of thousands of smokers to quit based on calculations that a certain percentage of callers do actually stop.

Like last year, the current 16-week campaign spotlights real people who were hurt and disfigured by smoking. Terrie Hall, a 52-year-old throat cancer survivor makes a repeat performance. She had her voice box removed about a dozen years ago.

In last year’s ad there’s a photo of her as a youthful high school cheerleader. Then she is seen more recently putting on a wig, inserting false teeth and covering the hole in her neck with a scarf. It was, by far, the campaign’s most popular spot, as judged by YouTube viewings and Web clicks.

In a new ad, Hall addresses the camera, speaking with the buzzing sound of her electrolarynx. She advises smokers to make a video of themselves now, reading a children’s book or singing a lullaby. “I wish I had. The only voice my grandson’s ever heard is this one,” her electric voice growls.

One difference from last year: The new campaign tilts more toward the impact smokers have on others. One ad features a Kentucky high school student who suffers asthma attacks from being around cigarette smoke. Another has a Louisiana woman who was 16 when her mother died from smoking-related causes.

The return of the campaign is already being applauded by some anti-smoking advocates, who say tobacco companies spend more on tobacco product promotion in a week than the CDC spends in a year.

After decades of decline, the adult smoking rate has stalled at roughly 20 per cent in recent years. Advocates say the campaign provides a necessary jolt to a weary public that has been listening to government warnings about the dangers of smoking for nearly 50 years.

“There is an urgent need to continue this campaign,” said Matthew Myers, president of the Campaign for Tobacco-Free Kids, in a statement.

It would seem like a bad time for the CDC to be buying air time — the agency is facing roughly $300 million in budget cuts as part of the government’s sequestration cuts in federal spending. However, the ad money comes not from the CDC’s regular budget but from a special $1 billion public health fund set up years ago through the Affordable Care Act. The fund has set aside more than $80 million for CDC smoking prevention work.

Frieden argues that the ads are extremely cost-effective — spending about $50 million a year to save potentially tens of thousands of lives.

“We’re trying to figure out how to have more impact with less resources,” he said.

The ads direct people to call 1-800-QUIT-NOW. PlowShare Group, of Stamford, Conn., is again the advertising company that put the ads together.


Источник: www.winnipegfreepress.com

The Science Of PSAs: Do Anti-Drug Ads Keep Kids Off Drugs?

Wednesday, April 24th, 2013

From Reefer Madness to Nancy Reagan’s famous “Just Say No,” we’re constantly trying to convince kids that drugs aren’t as fun as they think they are.

Since it was established in 1998, the government has poured hundreds of millions of dollars a year into buying ad spots for anti-drug propaganda. But does it work?

Carson Wagner, now an assistant professor of journalism at Ohio University, wrote his 1998 Penn State master’s thesis in media studies on the counter-intuitive effects of anti-drug ads. He demonstrated that for some kids, seeing anti-drug ads made them curious about what doing drugs would be like, even if they had never had that curiosity before.

When anti-drug ads say “don’t do drugs,” they inherently bring up the implicit question “should I do drugs?” The ads can draw attention to a gap in what the viewer knows about drugs, making them more curious. It’s like when you miss a call from an unknown number — the phone ringing prompts you to wonder “who was it?”

In a 2008 study, participants who were primed with anti-drug PSAs were more curious about using drugs than those that hadn’t seen the PSAs. Wagner and his co-author, S. Shyam Sundar, found that because anti-drug ads made the viewer think more about drugs, it could also lead them to believe drug use is more prevalent than it really is. “These results should be seriously considered, as it has been consistently recognized in psychological research that curiosity is one of the most potent motivational forces for human behavior,” the paper warned.

Advertising is normally all about grabbing your attention, but Wagner says that’s a bad way to reduce drug use. The “drugs fuel terrorism” ads that ran during the 2002 Superbowl certainly garnered more ridicule than anything else:

As a BBC News feature put it in February, ” a surprising number of anti-drugs campaigns around the world still fall back on scare tactics and, in particular, the drug-fueled ‘descent into hell.’”

“It’s not often so much a matter of what makes anti-drug ads effective,” Wagner says. “It’s more about how we watch them that moderates their efficacy.” If you’re not paying close attention to the ads, they can actually work better, his research has shown, by subtly transmitting the message connecting “drugs” and “bad” rather than the equivalent of repeating it loudly in patronizing caveman-speak.

In the U.K., the “Talk to Frank” campaign has tried to provide a more honest, nuanced portrait of drug use, one that encourages people to call the Frank hotline for advice. But there still isn’t direct evidence to prove that it’s dissuading people from taking drugs in the first place.

In the U.S., the “Above the Influence” campaign has tried to embrace the advice of Wagner and other researchers: to find out what kids who don’t use drugs do, and advertise those activities. “What they’re doing is showing more alternative activities,” he says. “They’re not bringing up the notion of drugs.”

It’s developmentally part of being a teenager to buck adult rules and take moderate risks.Research shows the new campaign at least somewhat effective. A 2011 study on “Above the Influence” found that only 8 percent of teenagers who were familiar with the campaign started smoking pot, versus 12 percent of teenagers who hadn’t seen it.

Michael Slater, the study’s principle investigator and a professor of social and behavioral sciences at The Ohio State University, says initial anti-drug ads didn’t take into account the nature of being a teenager.

“Research shows that at least half of teens are sensation-seeking. Taking chances is exciting,” he explains. “It’s developmentally part of being a teenager to buck adult rules and take moderate risks.”

“Drug use is implicitly seen as a way to become autonomous and independent from your parents and everybody else,” says Slater, who worked on a campaign aimed at middle schoolers called “Be Under Your Own Influence.” It tried to show kids that being stoned or drunk doesn’t make you independent or successful.

It’s difficult to make anti-marijuana and alcohol PSAs because kids aren’t necessarily convinced the risks are plausible. Whereas with harder drugs like meth, negative consequences like addiction or rotting teeth seem more immediately dangerous to teenagers, with marijuana, they “recognize that the risks are real but they usually don’t happen.”

Even without heavy-handed ad campaigns, convincing kids not to do drugs is a tricky beast. A recent study found that when parents admit to their drug use to their children, even as part of an anti-drug discussion, their children were more less likely to think drug use wasn’t a big deal.


Источник: www.inosmi.ru

Put the Brakes on Texting and Driving

Friday, October 12th, 2012

Today, we rely on our mobile devices to check e-mail, to stay in touch with friends, and to check the latest news or sports scores. We use mobile apps to monitor our health, advance our education and manage smart appliances. These mobile marvels create new opportunities. But they also create new challenges, and texting and driving is one of them.

People who drive while texting are 23 times more likely to have an accident than a non-distracted driver. More than 3,900 people lost their lives in 2010 as a result of distracted driving. More than 400 lives were lost as a result of crashes involving teen drivers who were distracted. More than half (55%) of those killed were teens themselves. And 11% of all drivers under the age of 20 involved in fatal crashes were reported as distracted at the time of the crash.

Texting behind the wheel could be more dangerous than driving drunk. In test settings, drunken drivers had faster response times then did drivers who were reading and sending texts.

Who has a role?

Individuals, companies and government all have a role to play. What can be done?

First, we need to change the laws. During the Obama administration, the number of states with distracted-driving laws has more than doubled, from 18 states in 2009 to 39 today. The remaining 11 states should act quickly to make it unanimous.

At the FCC, we’re leading by example. Consistent with President Obama’s executive order on federal employees, we’ve made it official agency policy to prohibit employees from texting while driving on the job and when using government vehicles.

Second, a problem born from technology requires technological solutions. Wireless carriers, handset designers, software developers and car manufacturers are developing technological tools and services to make our roads safer.

New apps help

New apps block texting or Web surfing when the phone is in motion. Services such as Apple’s Siri allow drivers to dictate and send messages using voice commands. AT&T has a new mobile application called “DriveMode” that prevents incoming telephone calls or text messaging while driving, at the same time sending auto-reply notifications to anyone trying to contact the driver. Sprint and T-Mobile also offer services that automatically disable text messaging when a cellphone is moving at car-like speeds.

Third, we need social norms to change. Texting and driving must become as unacceptable as drunken driving. Changing social norms starts with public education. The FCC and other government agencies, as well as wireless carriers, have been working to educate the public about the dangers of texting and driving.

A growing number of drivers are getting the message. An encouraging new trend among some teen drivers is having a “designated texter” in the vehicle when they go out.

We need to tackle texting and driving with the same urgency that we gave to the problem of drunken driving. Since the 1980s, the number of U.S. drunken-driving deaths has been cut in half. It’s time to do the same for texting and driving.

Julius Genachowski is the chairman of the Federal Communications Commission.

Read the full story at usatoday.com


Public Hearings Will Start in Russia on Anti-Tobacco Law

Monday, September 24th, 2012

The Ministry of health of the Russian Federation introduced for public hearings a draft law on the protection of the health of the population from the tobacco smoke and the consequences of tobacco consumption.


(Russian) 10 американских медиа-филантропов

Thursday, July 12th, 2012

Sorry, this entry is only available in Russian.


(Russian) Классика социальной рекламы

Monday, May 28th, 2012

Sorry, this entry is only available in Russian.


Ice Cream Man Has Served Deaf And Blind Children In Talladega, Alabama, For More Than 50 Years

Tuesday, May 15th, 2012

An octogenarian is being recognized for his decades of service to disabled young people at the Alabama Institute for Deaf and Blind.

Affectionately known in his hometown of Talladega, Ala., as the ‘Ice Cream Man’ for the frozen treats he delivers to the institute’s youngsters, Weaver has been volunteering with deaf and blind children for more than half a century. According to the NASCAR Foundation, who awarded Weaver the inaugural Betty Jane France Humanitarian Award last December, the octogenarian has already made an estimated 12,000 campus visits to the institute over his lifetime and continues to contribute more than 30 hours a week to his many charitable endeavors.

“Robert Weaver is an icon in the city of Talladega. He grew up here. He has continued to give back to this community for all of his 83 years,” Lynne Hanner, the Alabama Institute for Deaf and Blind’s director of institutional advancement, said in an interview with NASCAR Foundation.

From teaching deaf and blind students how to ride tricycles to helping to raise more than $200,000 for the construction of the institute’s center for prayer and spiritual counseling, Weaver has been an indispensable supporter of Talladega’s deaf and blind community. “Robert has committed more than half of his life to these deaf and blind students. That’s astounding,” said Hanner.

But of his many contributions, perhaps the most enduring has been his role as the ‘Ice Cream Man’, a title he proudly wears emblazoned on a white chef’s hat. “The Ice Cream Man began coming here probably 30 years ago. He started bringing that ice cream scoop and bringing smiles. Today, he still does that,” Hanner said.

In March, Weaver was honored by several city and state officials for his years of service in a dedication of a Talladega street — Robert Weaver Way — renamed in his honor, the Daily Home reports.

“I have often said that I don’t hit home runs. I just do little things. It is the little things that matter so much in people’s lives,” said Weaver when he won the Betty Jane France Humanitarian Award last year. “As I look back over my own life, working with the children of Alabama Institute for Deaf and Blind has been part of my calling — it is why I was put on this earth.”

Despite the accolades for his selfless dedication to generations of children, Weaver says he’s the one who has benefited the most. “People think I’m a volunteer, but actually I’m the highest paid person here. I get my pay by direct deposit — direct to my heart,” he told HLN TV.

Read full article at huffingtonpost.com


American pediatricians against TV

Wednesday, October 19th, 2011

Sorry, this entry is only available in Russian.