Archive for October, 2012

(Russian) Отказ от курения до 30-летия продлевает жизнь на 10 лет

Wednesday, October 31st, 2012

Sorry, this entry is only available in Russian.

(Russian) Лозунг миллиардера: «Раздавай, пока живой»

Friday, October 26th, 2012

Sorry, this entry is only available in Russian.

(Russian) В Москве пройдет кинофестиваль о жизни людей с инвалидностью

Thursday, October 25th, 2012

Sorry, this entry is only available in Russian.

(Russian) Волонтеры перейдут на усиленный режим работы для помощи бездомным

Tuesday, October 23rd, 2012

Sorry, this entry is only available in Russian.

(Russian) Правительство одобрило антитабачный законопроект

Thursday, October 18th, 2012

Sorry, this entry is only available in Russian.

(Russian) Волонтеры в хосписе: человек – на первом месте

Wednesday, October 17th, 2012

Sorry, this entry is only available in Russian.

Keeping Kids and Teens Tobacco-Free

Monday, October 15th, 2012

The teen years bring plenty of changes for students, as well as new worries for parents. Smoking is at the top of that list for many parents. Every day in the U.S., approximately 3,600 children between the ages of 12 and 17 start smoking cigarettes, according to the Centers for Disease Control (CDC). That number has plenty of parents looking for ways to help keep their children from starting, too.

There are a number of influences that get young people to start smoking, including:

  • Having friends, peers or parents who use tobacco
  • Linking smoking with a positive social image and bonding with a peer group
  • Seeing tobacco use as a transition to adulthood
  • Underestimating the health consequences of tobacco use
  • Not understanding that the nicotine in tobacco is addictive
  • Low self-esteem
  • Lacking skills to resist influences.

What keeps kids and teens from smoking? One of the biggest influencers is having strong parental support. Having conversations about the issue really does have an impact on teens’ decisions about tobacco use. Here are some tips for talking to your teen:

Keep the lines of communication open. Talk on a regular basis. The more you talk about a wide range of issues with your child, the easier it is to talk about specific topics such as tobacco. In general conversation, emphasize all the things your child does well rather than things they don’t do well. And demonstrate respect for your child’s opinions. Show you’re listening and ask follow-up questions.

Talk, don’t lecture. Discussions will be received far better than a monologue from you. Here are some conversation starters:

“I understand you’ve been talking in school about peer pressure and the health consequences of tobacco use. Tell me about some of the things you’ve learned.”
If you see smoking portrayed in the media, say “I wonder why the director had that guy light up a cigarette in the last scene. What do you think?”
If you and your child see a young person smoking, use it as an opening by saying something like, “How much tobacco use are you seeing in your school? I wonder if it’s the same as when I was your age.”

Talk about health consequences. They need to know what can happen to them.

Tobacco smoke contains more than 4,000 chemicals. According to the National Institute on Drug Abuse (NIDA), the most dangerous chemicals in cigarette smoke, besides nicotine, are tar and carbon monoxide. NIDA also states that tar causes lung cancer, emphysema, and bronchial diseases, and that carbon monoxide causes heart problems.
According to NIDA, health risks can be immediate, affecting breathing, for example. And addiction can occur after smoking as few as 100 cigarettes, according to the Centers for Disease Control and Prevention.

Another influencer for adolescents is having a school program that teaches them to identify the social influences of tobacco use, and that teaches them refusal skills. That’s why many middle schools use the free supplemental teaching materials known as Right Decisions Right Now (RDRN), a program sponsored by R. J. Reynolds. RDRN helps educate students about the risk of using tobacco products, helps them build good decision-making skills, and gives them ways to handle peer pressure. The program is available in an easy-to-use, digital format, which lets educators, community youth groups, and anyone concerned about reducing youth tobacco use utilize the free materials.

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Put the Brakes on Texting and Driving

Friday, October 12th, 2012

Today, we rely on our mobile devices to check e-mail, to stay in touch with friends, and to check the latest news or sports scores. We use mobile apps to monitor our health, advance our education and manage smart appliances. These mobile marvels create new opportunities. But they also create new challenges, and texting and driving is one of them.

People who drive while texting are 23 times more likely to have an accident than a non-distracted driver. More than 3,900 people lost their lives in 2010 as a result of distracted driving. More than 400 lives were lost as a result of crashes involving teen drivers who were distracted. More than half (55%) of those killed were teens themselves. And 11% of all drivers under the age of 20 involved in fatal crashes were reported as distracted at the time of the crash.

Texting behind the wheel could be more dangerous than driving drunk. In test settings, drunken drivers had faster response times then did drivers who were reading and sending texts.

Who has a role?

Individuals, companies and government all have a role to play. What can be done?

First, we need to change the laws. During the Obama administration, the number of states with distracted-driving laws has more than doubled, from 18 states in 2009 to 39 today. The remaining 11 states should act quickly to make it unanimous.

At the FCC, we’re leading by example. Consistent with President Obama’s executive order on federal employees, we’ve made it official agency policy to prohibit employees from texting while driving on the job and when using government vehicles.

Second, a problem born from technology requires technological solutions. Wireless carriers, handset designers, software developers and car manufacturers are developing technological tools and services to make our roads safer.

New apps help

New apps block texting or Web surfing when the phone is in motion. Services such as Apple’s Siri allow drivers to dictate and send messages using voice commands. AT&T has a new mobile application called “DriveMode” that prevents incoming telephone calls or text messaging while driving, at the same time sending auto-reply notifications to anyone trying to contact the driver. Sprint and T-Mobile also offer services that automatically disable text messaging when a cellphone is moving at car-like speeds.

Third, we need social norms to change. Texting and driving must become as unacceptable as drunken driving. Changing social norms starts with public education. The FCC and other government agencies, as well as wireless carriers, have been working to educate the public about the dangers of texting and driving.

A growing number of drivers are getting the message. An encouraging new trend among some teen drivers is having a “designated texter” in the vehicle when they go out.

We need to tackle texting and driving with the same urgency that we gave to the problem of drunken driving. Since the 1980s, the number of U.S. drunken-driving deaths has been cut in half. It’s time to do the same for texting and driving.

Julius Genachowski is the chairman of the Federal Communications Commission.

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(Russian) Богатая жертва

Wednesday, October 10th, 2012

Sorry, this entry is only available in Russian.

(Russian) Социальная реклама «Все равно?!» предупреждает об опасности сигарет

Monday, October 8th, 2012

Оператор наружной рекламы Russ Outdoor совместно с креативным агентством Publicis United запускает новую социальную кампанию в рамках проекта «Все равно?!». Очередной флайт проекта посвящен проблеме курения. Три варианта постеров рассказывают о серьезных заболеваниях, которые курильщики рискуют приобрести вместе с пачкой сигарет. Цель кампании – привлечь дополнительное внимание к проблеме потребления табака и подчеркнуть тот вред, который курение наносит здоровью.

«Сейчас проблема курения и необходимость борьбы с ним активно обсуждается в публичном поле. Мы уже поднимали эту тему в самых первых кампаниях проекта, и сегодня решили вновь к ней вернуться. C помощью такого мощного медиаканала, как наружная реклама, мы надеемся еще раз напомнить самой широкой аудитории об опасных последствиях курения», -- отметил Илья Каукин, руководитель проекта «Все равно?!».

«Кампания «Купи себе…» должна предостеречь тех, кто задумывается о курении. Мы вряд ли остановим активно курящих: никакой шок их не берет. Однако дать еще один аргумент против курения тем, кто еще не начал, мы сможем», -- комментирует Александр Алексеев, исполнительный креативный директор Publicis United.

Потребление табака является ведущей причиной смерти в мире, которую можно предотвратить. По данным Всемирной Организации Здравоохранения, от последствий курения ежегодно умирает 6 млн. человек. Россия занимает одно из первых мест в мире по уровню потребления табака. Сегодня в России курят 60% мужчин и 22% женщин, за год россияне выкуривают 369 миллиардов сигарет. По оценкам ВОЗ, из-за болезней, вызванных курением, в нашей стране ежегодно умирает до 400 тыс. человек. Годовые потери ВВП России из-за последствий табакокурения составляют около 1,5 трлн рублей.

Постеры кампании будут размещаться на конструкциях Russ Outdoor в Москве, Санкт-Петербурге, Самаре, Волгограде, Ростове-на-Дону и других городах.

Состав творческой группы Publicis United:
Креативный директор: Александр Алексеев
Арт-директор: Владимир Вышванюк
Дизайнер: Максим Чибисов

Проект «Все равно?!»
Проект «Все равно?!» -- широкомасштабная социальная инициатива Russ Outdoor, направленная на решение проблем общества. Основная цель проекта -- напомнить о том, что каждый человек может самостоятельно что-то делать для того, чтобы мир вокруг становился лучше. Инициатива реализуется совместно с крупнейшими зарубежными и российскими рекламными агентствами. С 2010 года было размещено 9 флайтов в трех больших кампаниях, транслирующих яркие социально-направленные обращения, в том числе серия постеров, направленных на борьбу с пассивным и женским курением, курением в присутствии детей, кампания по сбору одежды для бездомных. Дополнительная информация о проекте:

Russ Outdoor
Russ Outdoor -- крупнейший национальный оператор наружной рекламы. Компании принадлежит более 40 тыс. рекламных поверхностей в 60 городах России, компания располагает рекламными конструкциями всех основных форматов и контролирует около 15% всех рекламных площадей в стране. В компании работает более 3,5 тыс. чел., в том числе более тысячи в филиалах в регионах России.

Publicis United
Publicis United – креативное агентство, входящее в состав коммуникационной группы Publicis Russia. Агентства группы предлагают полный спектр маркетинговых услуг, включая разработку позиционирования, коммуникационную стратегию, креатив, производство видео, аудио и печатных материалов, digital, shopper marketing, CRM, специализированную рекламу категории фармацевтических товаров, дизайн, верстку, разработку упаковки и т.д. Publicis Russia является частью глобальной сети Publicis Worldwide, которая, в свою очередь, входит во французский рекламно-коммуникационный холдинг Publicis Groupe. Publicis Russia тесно сотрудничает с агентствами медийного холдинга VivaKi, входящего в одноименную группу.
Среди клиентов Publicis Russia такие компании, как Citibank, Heineken, Hewlett-Packard, L’Oreal, Nestle,, P&G, Renault, Русский Стандарт, Sanofi-Aventis, SCA, SEB и др.