Posts Tagged ‘Leo Burnett’

(Russian) Милосердие.DOC: Как сделать крутую социальную рекламу?

Saturday, June 21st, 2014

Sorry, this entry is only available in Russian.


Leo Burnetts asks for a ‘Second Chance’

Thursday, November 14th, 2013

Leo Burnett Change, our specialist not-for-profit and behavioural change division, has created a thought-provoking campaign that illustrates the fact that ex-offenders can be written off by prospective employers in a matter of seconds.

Working with the charity, Business in the Community, our interactive film titled ‘Second Chance’, puts the viewer in the position of an employer interviewing for a vacancy. The film draws a parallel between employers rejecting potential job applicants who are ex-offenders and viewers of online videos skipping ads they don’t want to see. In doing so, it highlights the bigger issue of the prejudice they face.

The film, which is directed by the award-winning Dougal Wilson at Blink, is part of an integrated campaign for the charity’s Ban the Box project to end discrimination in the workplace. Ban the Box is calling on UK employers to remove the default criminal-record disclosure tick box from job application forms.

Hugh Todd, Creative on the project said: “With the subject of ex-offenders being such a contentious issue, we wanted to create a thought-provoking idea. Something that would make people re-assess how they feel towards ex-offenders. Using and subverting the ‘Skip Ad’ button gave us the perfect opportunity to do this.”
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